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Are Private Blog Networks Still Effective In 2018?


The question we are always asked is if private blog networks are still effective in 2018. This post could pretty much be summed up with a simple, one word answer:  yes!

Private blog networks, when built the right way, are incredibly effective, and hard to differentiate from legitimate websites.Until the internet is reinvented, and how sites communicate with each other (HTTP protocol) is changed, links will always be the biggest determining factor for ranking web pages in the search results.

Think about it like this.

Google uses two different types of algorithms to decide who ranks at the top of the results.One is based off of the backlinks pointing to your site, and measures the quality of the links using a form of the PageRank algorithm.

Even if it’s not displayed publicly, it’s been said that the PR algorithm is still used internally by Google as part of their ranking algorithms.The other, newer part of the algorithms judge your site based on how users are interacting with it — the users that Google can track.

For instance, if your bounce rate is 80%, and the other sites on the first page have a 40% bounce rate, you’re going to have a harder time keeping your site at the top.  We’re not saying it’s impossible, or that this is a hard-fast rule, but it’s an area that you need to focus on for both your money sites, as well as your PBN sites.  The algorithms Google uses to rank sites have become incredibly advanced, and look at a wide range of metrics to figure out how trustworthy your site is and how relevant it is to the users searching for queries that you’re targeting.

For PBNs to be highly effective, you need to make sure that the site is useful to visitors, and that the visitors Google sends to it are actually interacting with it — not just hitting the back button.  That means you’ve actually got to put a little love and attention into make sure the sites are legitimate, and could stand on their own — even under the scrutiny of a manual reviewer.

If you like your PBN, you need to protect it.  

Google has recently ramped up the number of manual reviewers they are employing to weed out spammy sites, and aren’t hesitant about deindexing a private blog network if they stumble onto one.

That will never change.

In fact, it’s just going to get more intense as time goes on, because the strategy of employing manual reviewers has been so effective for Google to quickly, and cheaply weed out the spammers. The human reviewers are capable of making decisions that the algorithms can’t do on their own.

There are, literally, dozens of different ways that you can protect your PBNs, from blocking spiders that are crawling around looking for backlinks, to displaying a 503 or 404 error to Google’s spiders and other web crawlers.Protecting a PBN like this takes up a lot of valuable time, and, in the end, nothing is surefire.If you’re missing a step somewhere along the line, or you create a footprint without realizing it, you’re putting your entire network at risk.It’s a fairly common problem especially among people setting up their first networks.

A lot of beginners tend to skip over crucial steps and make small mistakes.  When you take these small mistakes and look at them from a bird’s eye view, it’s easy to spot what you’re up to.The reviewers looking at your sites from a bird’s eye view are trained to spot these mistakes, and if they get a whiff of something fishy, you’re in trouble.

That’s where the skills from building private blog networks for more than 3 years comes in.

Since we started building private blog networks, we’ve NEVER had a deindexing.  Some call it luck, we call it skill and paying attention to the minor details — no matter how many of them there are.

Now, we’re not saying that we’re some type of PBN wizard (even though we’ve been called that before) and that we’ll never have problems, but we take extreme precautions to make sure that every site we include in our network is built into a normal, functioning website.Even on a manual review (which we’re sure we’ve had), the sites wouldn’t get dinged.  It’s not a blatantly obvious link farm, like so many other PBNs have been built up as.

The results we’ve seen have come from devoting hundreds (if not, thousands) of hours to making sure that every site in our network is able to stand on it’s own two feet.We ensure that the sites in our PBN are able to withstand the scrutiny of a manual review, and do not have any major footprints that would immediately identify them as being part of a link farm.

That’s why so many of our customers continue to order links from us every month.  The smart marketers know the value of a high quality PBN but, unfortunately, most are unable to build them out on the scale required to keep an SEO business moving forward.If you want to supplement your own PBN links, or you want to buy links without having to deal with the hassles of building a PBN yourself, it’s time to tap into the power of our network.

We’ve got thousands of sites, in a wide range of verticals and niches, to ensure that you’re only going to receive the strongest links, from the most relevant sites.  These are two key factors in helping you rank higher in the search engines.

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